As Social Media Director for Ripper GC, I led the strategy and execution of the team’s digital presence across all major platforms. I oversaw content direction, creative production, and platform growth—developing viral challenge formats, storytelling series, and event-driven content that connected fans to the team and its players. I managed everything from social strategy and SEO optimization to graphic design, video concepts, and distribution, helping grow Ripper GC into one of the most engaged and fastest-growing social brands in LIV Golf.
During my time running the X Games YouTube channel, I helped shape the overall content direction for one of the biggest action sports audiences online. I oversaw uploads, SEO strategy, thumbnail and graphic design, and coordinated paid placements to make sure videos reached as many fans as possible.
During my time at BuildWitt, I led the team that became one of the largest marketing drivers for the company, growing the YouTube audience from 10,000 to over 150,000 within nine months of taking my position. I traveled the world shooting content with the host, helped build and lead a rotating bench of seven editors, worked to train the post-production team on editing for YouTube (and how to edit for our specific audience), and worked as the lead with marketing to optimize every episode that was posted. I oversaw the release of 122 episodes in total (by far my proudest career achievement) and set the trajectory for growth that the channel has continued to see.”
During my time at Pearl, I acted as the creative lead for video and promotional content. Led on-location and in-studio creative production with some of the biggest names in music to produce content used across company social channels, promotional materials, and large-scale advertising campaigns.
My time here showed me just how malleable and attainable the world was/is. This unlocked something in me. I realized that You can get onto any stage or really anywhere in life, so long as you know the right people and are there to help build up the event, the person, or the cause.
